Haier uses its innovative win-win model that aligns employee goals

In terms of management, Haier uses its innovative win-win model that aligns employee goals with user needs to inject vitality and creativity into the organization, allowing employees to create value for users and themselves. Haier has changed its organizational structure from a pyramid into an inverted pyramid and then flattened it even further to become a dynamic network-based organization composed of innovative ZZJYTs (self-management unit). Every node in this network is driven by users instead of leaders. Opening to external resources enables Haier to meet the changing needs of users. As it is considered to be a potential solution to the management challenges in the Internet age, this innovative model has attracted the attention of world famous business schools and management gurus. Haier’s win-win model that aligns employee goals with user needs has been included in the case collections of business schools for teaching and research purposes.

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